I want to show some failures to get everybody involved and used to that,” he says. “Get people used to seeing failures before they see successes. That’s why David advises that design leaders help their teams build up that muscle. “What more do you need to show?” Put failing firstįailing is the whole point of the prototyping process, but not everyone is accustomed to seeing failure as a learning opportunity. “The thing I would ask is: Where do people fill in the rest of the imagination around the prototype?” says David. You can usually get yourself a barebones sketch that marks point A to point B, but there are going to be lots of nuanced parts to the overall flow that you’ll need to figure out along the way. Designing your team’s prototyping process It also allows them to iterate more often, which is really the ultimate goal of this phase in the design process. By standardizing your prototyping process and your tool set for prototyping ahead of time, David says it can make larger teams operate much more efficiently. įor larger teams, many hands can make for complex work. David advises that, as with all scrappy teams, use the tools you have at hand - even ones simple as slide decks and storyboards - to get the flow of your designs across. If you’re a startup with a team of just a few people, you probably don’t need to sweat over having too many design tools. Learn to frame up the context for your designs to get better feedback and develop some business acumen so you can better communicate with stakeholders outside of the design team. Constraints are the mother of invention, so make sure everyone’s on the same page about the requirements and limitations. Understand what your team can say ‘no’ to.David says to start with “the lowest fidelity that you can begin building function around something.” You want to be learning as often and quickly as possible. However there are some universal truths to approaching the prototyping phase: Certain factors - like the size of your team and how people will give feedback or experience the prototype - will affect your overall prototyping experience and the types of insights and responses you get back.Īll of these things should be taken into account when you think about your process and what can potentially influence your decisions. “Prototyping is a capability, not necessarily a tool,” says David. “I often say system design before design systems, because when you make decisions, everything's system design,” he says.įor David, it’s just as important to intentionally design a system for how you prototype and not just dive headfirst into creating the prototype itself. That experience became foundational to his overall design philosophy. What makes David’s approach to prototyping so well-rounded is that, prior to working at Webflow, he was designing in-person experiences (a.k.a. David Hoang, Design Director at Webflow, knows this all too well. It’s an exciting, if slightly daunting, phase of the design process. You’ve gathered all your research, combed through the insights, and now you’re ready to start prototyping your idea.
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